Data Instrumentation Manager (Tag Management Solutions Adobe Launch)
Publicis Global Delivery
- Bogotá DC
- Permanente
- Tiempo completo
- Possess an in-depth knowledge of a client’s website and app architecture, online business model & marketing strategy.
- Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data.
- Consult and work alongside key stakeholders & drive client success based on key performance indicators and business drivers
- Interact frequently with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
- Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
- Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies
- Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
- Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics.
- Lead customer, vendor, market analyst and client interviews from a data standpoint
- Develop and present solutions and recommendations to internal and external project teams
- Actively participate in new business development activities
- Practice development, including recruiting, training, thought leadership and community building
- Adobe Analytics and Adobe Launch are non-negotiable skills for this role.
- JavaScript, jQuery, CSS and HTML skills, and able to be a leader in this area of expertise
- Understanding of web analytics tool basics: tags, cookies, variables.
- Strong understanding of tag management systems: tags, rules, variables
- A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
- Experience presenting in front of groups, to clients, and via web conference
- Strong attention to detail and QA abilities for both web and native apps
- Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
- The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
- Access to Prepaid Medical Plan
- Flexible schedule
- 100% Remote work
- 14 business days of vacation
- English lessons
- Discounts on courses, trainings and universities
- Access to E-Learning platforms
- Technical trainings & soft skills development
- Certification programs
- Level up program
- Engagement activities and events
- A mentor who´ll do a coaching process with you to develop your professional career!