Marketing Communications Manager
- Bogotá DC
- Permanente
- Tiempo completo
- Develop and execute Vertiv Public Relations for the Latam Region with the Regional PR Hub agency to proactively identify market communications opportunities, boost brand visibility, and grow the business pipeline.
- Manage the company's social media strategy and social media employee amplification initiatives for the Latam Region
- Research, develop, and implement internal and external communication strategies to build brand awareness and increase visibility.
- Collaborate effectively with content, creative, latam marketers, and product marketing teams to assess project needs and opportunities that drive content creation.
- Oversee the content writing team's workflow and work assignments to ensure effective, consistent, and quality work.
- Ensure external content is optimized for SEO and readability.
- Identify and help create opportunities to share internal news and strategies from our senior leaders with the global team.
- Ensure brand compliance and consistency across partners, distributors, and third-party agencies, as well as maintain the Vertiv collateral and web portals (public website, partner portal, and sales portal).
- Social Media responsabilities
- Manage multiple assignments within deadlines while maintaining consistent quality.
- Proofread and edit content written by yourself and other team members.
- Write, translate, and research content for marketing campaigns from NA, EMEA, or China.
- Support product launch campaigns. These include looking for original files to translate, modifying specifications, and obtaining approval from offering managers.
- Maximize value and usage of existing Analyst Relations subscriptions as a driver of integrated comms excellence.
- Stay current with market trends, products, and services intelligence.
- Bachelor's degree in journalism, English, Communications, Marketing, or related major.
- Seven or more years of work experience as an individual contributor in translation/content generation in a marketing communications environment or similar.
- 5+ years of professional Corporate Communications and/or Public Relations experience with a portfolio of published work.
- At least 2 years of B2B marketing experience, preferably in a high-tech industry.
- Two or more years of experience supervising teams in graphic design/translation/marketing or a similar creative services industry. Project management experience is a suitable alternative as well
- Experience leading a team of 3+ people.
- Strong working knowledge of the digital platforms used by the company, including web content management system, Eloqua - marketing automation platform, Sprinkrl Social Media platform
- Excellent verbal and written communication skills in English, Portuguese, and Spanish.
- Intermediate knowledge of layout and graphic design. Capable of guiding internal clients and graphic designers to an effective final piece.
- Experience with IT Channels and IT Industry highly desired.
- Knowledge of Windows and Microsoft Office, including Word, Excel, PowerPoint, Access, Outlook, and Sharepoint.