Demand Generation Manager
- Cali, Valle del Cauca
- Permanente
- Tiempo completo
Key Responsibilities:1. Digital Strategy ExecutionLead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.2. Website Performance & ExperimentationLead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.3. Campaign Analytics & OptimizationContinuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.4. Collaboration and InfluenceWork closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.
Required Skills & Qualifications:4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.Extensive hands-on experience managing paid media channels and optimizing digital performance.Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).Excellent project management skills; capable of managing internal projects and multiple external vendors.Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.The ability to self-direct and self-start and work independently as well as within and across teams.Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).Nice-to-Haves:Experience managing a marketing website.Prior experience in a growth-stage or scale-up SaaS business.Familiarity with content personalization, dynamic content, or account-based web experiences.Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).Experience selling software to finance, product, or engineering roles.
Benefits & PerksHealth, dental, and vision insurance plans.Medical and dependent care flexible spending accounts.Paid monthly mental healthcare access with Headspace.Open PTO – because making time for life is important!13 paid standard holidays each year, including a company-wide Winter Break.401(k) savings plan with company match!MacBook laptop.Paid parental leave.A collaborative, entrepreneurial learning environment with a proven playbook.