Email Marketing Manager

Incrementum

  • Cali, Valle del Cauca
  • Permanente
  • Tiempo completo
  • Hace 29 días
Email Marketing ManagerAs the Email Marketing Manager, you are a detail-oriented, hard-working problem solver with an optimistic attitude that can easily (and happily) wear many hats. You can uphold our company’s principles and values while adding to our unique culture.As a member of our Marketing Team, you will broadly be responsible for multi-channel performance-based marketing. This is a strategic and executional role - we need someone who brings a wealth of domain expertise, gets the big picture, rolls up their sleeves and manages campaigns themselves.You’re an authority in leading and optimizing outbound campaigns and have experience delivering results at scale.You are a strategic and results-driven marketer who’s particularly energized by outbound marketing and is deeply familiar with how technology and platforms enable multi-channel communications.You have experience personalizing and scaling customer-facing communications and workflows using marketing automation, deep qualitative and quantitative insights, and iterative experimentation to drive profound business impact and seamless, integrated customer experiences. If this sounds like you, join our growing team.Responsibilities:
  • Build and manage all automated email campaigns and multi-channel workflows personalized or specifically targeted by customer segments where possible.
  • Develop and execute impactful communication campaigns informed by a test-and-learn approach, rigorous quantitative analysis, insights from market research, and overarching business goals.
  • Define the ideal consumer profile and plan to collect, grow, and segment data further over time.
  • Build the project roadmap and communication calendar for the email channel, launch and monitor direct response campaigns, and manage the developing tracking and reporting infrastructure.
  • Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition.
  • Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums.
  • Be the main liaison with Salesforce Admin team members.
  • Own social media marketing management via HubSpot.
Qualifications:
  • 5+ years of hands-on experience in email marketing strategy, execution, optimization, and reporting cycle.
  • 3+ years of experience in using CRM and marketing automation tools (HubSpot experience preferred).
  • Strong analytical skills with a passion for experimenting via split tests.
  • Strong communication and presentation skills.
  • Excellent leadership skills with the confidence to lead, influence, engage and partner with cross-functional partners to drive business results.
  • Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization.
  • Bachelor’s degree in business, marketing or associated studies.
  • C1 or C2 English proficiency level.
  • Resume and LinkedIn Profile in English showcasing experience in chronological order.

Incrementum