
Senior Analyst, Media Ad Ops
- Bogotá DC
- Permanente
- Tiempo completo
- As part of the Media Strategy team, the main task is to be focused on the development of projects, strategies, and campaigns for various business units.
- Working closely with marketing, product and creative teams to ensure all the campaign are correctly implemented and working well.
- Working closely with media agencies, overseeing day-to-day campaign monitoring from planning, implementation, optimization, and closure, including results reports and presentations.
- Oversee trafficking of digital ad campaigns across platforms, maintaining updated all assets planning and post-buy files.
- Troubleshooting any issues related to ad delivery, ensuring minimal disruption for campaign performance.
- Using data visualization tools to create easy-to-understand dashboards for stakeholders.
- Reconcile discrepancies between planned and actual spend, resolving any issues promptly.
- Oversee the entire billing process for online and offline media campaigns.
- Bachelor’s degree in business, Marketing, Finance, or a related field.
- 3+ years of experience in media analysis, ad operations, or a related role.
- Strong understanding of digital advertising platforms and ad trafficking processes.
- Proficiency in analytics and reporting tools, such as Google Analytics, Excel and data visualization software.
- Proven experience using any of the following advertising management tools such as: Google Marketing Platform, Google Ads, Facebook Ads, Tiktok Ads, Ibope, Comscore, etc.
- Experience in planning and executing paid media campaigns and tracking results.
- Strong ability to analyze and interpret data to provide actionable insights for growth marketing campaigns.
- English required.
- Experience with billing and invoicing processes in a media context.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and accuracy.
- Effective communication and interpersonal skills.
- Ability to work independently and manage multiple tasks in a fast-paced environment.