GENERAL PURPOSEAs a Manager Digital Analytics at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the creation of tools, visualizations, and data capabilities that inform stakeholders and assist them with generation of insights to ultimately drive sales and efficiencies. As part of the Data Solutions team, you will also manage larger-scale projects, such as the creation of new datasets and integrations and the development of new analytical frameworks to meet business needs.KEY RESPONSIBILITIESo Analyticso Manage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.o Provide analytics and data services to stakeholders within the US eCom market and beyond.o Ensure new tools and capabilities drive business efficiencies and create consumer and financial impact, align with and facilitate market practices and operations, and are created within the greater context of holistic market data capabilities and frameworks.o Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc.o Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.o Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:o Consumer Analytics - acquisition, loyalty program, engagemento Digital Marketing Traffic Analysis - .com, app eCommerceo Performance Marketing Analysis - lower and mid-funnel digital mediao Business Performance Analysis – product analysis, forecastingo Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.o Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.· Consultingo Advise and instruct analytics partners within eCom market, Global teams, and throughout adidas on the use of data sources, tools, and frameworks. Define and advocate for best practices to ensure data quality and meaningful use of data sources and tools.o Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.o Intake, management, execution, and product ownership for new data projects from analytics and operational teams to meet business goals. Training, demonstration, advocacy, and ongoing support to end users for owned data products.o Maintain a strong stakeholder network with high-level trust that facilitates action-ability of insights.o Implement and use data driven decision processes, in line with a fact-based decision culture.· Reportingo Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.o Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.· Innovationo Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.· Project Managemento Ability to deliver end-to-end analytics products from requirements gathering, development, delivery, and maintenance.o Ability to work independently on a projectKEY RELATIONSHIPSo eCom US teamso Performance Marketing US teamo DBC Global Digital Analyticso Global and Market DNA / Dev Ops teamso Global and Market Data ScienceREQUIREMENTSo Education & Professional Experienceo University degree in related fieldo 4+ years of experience in Digital Analyticso Advanced experience of digital analytics in a brand environmento Experience in eCommerce environmento Basic experience in leading a team is a plusSOFT SKILLSo Strong English skillso A passion for designing and creating new data capabilities, tools, and frameworks. Interest in “back-of-house” development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.o Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotelyo Strong presentation skills and storytellingo People management skills are a plusHARD SKILLSo Advanced SQL requiredo Advanced experience with visualization techniques using Power BI, Tableau, etc.o Experience with Databricks or other large data platforms is a pluso Advanced experience with Digital Analytics, eCom Business Intelligence, Financial, tools and KPIso Experience with analytics tools and disciplines (eCommerce, paid media, SQL, R, Python, etc.).o Experience with process design and process improvements, automation, etc.o Proven project management skills, including the ability to lead projects or work on several projects simultaneously.o Proficiency in MS Officeo Familiarity with AI methods a plus
