Digital Marketing Operations Coordinator, Latin America

• Organize, manage, and oversee projects and initiatives in Marketing technology & lead management operations.
• Work with LATAM and Central Digital Marketing teams to ensure technology platforms are able to meet business requirements while incorporating standardization and industry best practices.
• Review and support analysis of marketing funnel activities to guide performance improvement strategy and optimize flow through to sales organization.
• Ensure end-to-end tracking and reporting capabilities are present throughout the business unit’s key technology platforms.
• Work closely with sales and marketing leaders to monitor all projects fueling demand generation, funnel performance, identify reporting gaps and cleanse data as required.
• Test and support data ingestion and outputs for all programs/campaigns, including Salesforce lead creation and reporting.
• Work cross-functionally with IT, CRM, and Digital Marketing to make appropriate updates to our CRM based on best practices, business, and marketing needs.
• Build and maintain knowledge of existing internal systems, capabilities, teams, and resources, combined with strategic ideation, internal and external research, and knowledge of industry standards.
• Pursue ongoing education of industry knowledge, best practices, and trends as it pertains to operations, marketing automation, and campaign management.

Johnson Controls